NEW YORK: Ketchum has promoted Barri Rafferty to CEO of North America, a new role at the company, and named Rob Lorfink president, effective September 1. Newly minted CEO Rob Flaherty will relinquish the title of president at that time.
The leadership changes follow the executive transition that occurred July 1 when Flaherty succeeded former chief executive Ray Kotcher. At that time, Kotcher took on the role of chairman.
Flaherty said the agency is “on track for double-digit growth this ...