New York: Ketchum has inked a new deal to bring MMG, an agency involved in patient enrollment for clinical trials, under its umbrella. MMG will retain its identity and operate as a distinct business unit within Ketchum's group. Both companies are owned by Omnicom.

The agreement marks an intriguing partnership, with Ketchum's healthcare unit hoping it can boost its ability to serve healthcare clients as well as potentially impact when the agency is brought into the proceedings, according to ...