NEW YORK: Ketchum has centralized its digital services under Ketchum Digital, and hired Jonathan Kopp, former partner at SS&K, to lead it. As global director of digital, he will work to raise awareness of Ketchum Digital. 

“Ketchum's digital practice has grown organically over the years,” Kopp said. “But what they would like to do now is… unify all those functions under one offering. Until now, the people who specialize in digital aspects of PR have been scattered across Ketchum's other offerings and ...