NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
"In Europe, it will be very much a merger," said Ray Kotcher, CEO of Ketchum.
The combined agency will use the Ketchum brand globally, and will operate 103 wholly owned and affiliated offices in 66 countries with more than 2,000 employees. The ...