Client: KETC Channel 9 (St. Louis, MO) and American Public Television (Boston, MA)
Agency: Fifth House PR (Boston, MA)
Campaign: Gearing Up
Duration: July – December 2009
Budget: $20,000 (PR portion)
KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition. The film, released September 6, 2009, would act as a focal point for CPB's larger initiative to engage youth in ...