MONTVALE, NJ: Scott Keogh has moved up to GM, corporatecommunications at Mercedes-Benz USA. He replaces Jeff Fisher, who is nowGM of corporate communications for truck manufacturer Freightliner, alsoowned by DaimlerChrysler.
Keogh has been with Mercedes since 1994. His prior position was managerof communications planning and brand development. Keogh has worked oninteractive ventures and product placements for Mercedes.
In his new post, Keogh reports directly to Paul Halata, president andCEO of Mercedes Benz USA.
While Mercedes' US sales held up well during the recession, ...