BOWLING GREEN, KY: A team of Western Kentucky University PR and advertising students will create an integrated marketing campaign for nonprofit Barren River Animal Welfare Association.
The 24-hour pro bono project, which begins on January 22, will be undertaken by small teams of more than 30 students from WKU's Imagewest, a student-run ad and PR agency, along with the school's Public Relations Student Society of America and American Advertising Federation Student Chapter. Projects for the association will include developing a PR campaign ...