Company: Kenneth Cole
Campaign: Where do you stand?
PR agency: In-house
Launch: September
Objective: Kenneth Cole is launching an interactive digital platform to encourage dialogue and debate about important social issues. The platform will focus on four central topics: marriage equality, gun control, a woman's right to choose, and war.
Idea: Kenneth Cole is using social media to establish a continuous conversation with the brand and its customers, as well as rally communities around significant causes.
“The ...