SONOMA COUNTY, CA: Kendall-Jackson Wine Estate has selected MWW to handle communications for an integrated initiative to engage Millennials.
The winery picked MWW to work on the “Goes Well with Friends” campaign following an RFP. The agency's Los Angeles and New York offices are leading the 90-day effort.
Kendall-Jackson, which has a core customer demographic of Baby Boomers, wants to engage consumers between the ages of 25 and 40 because that is where “the future lies,” said Caroline Shaw, EVP and chief ...