Kellogg’s drafts FH into its PR army

BATTLE CREEK, MI: Kellogg’s dramatically expanded its use of external PR last week, adding Fleishman-Hillard to a PR army that already includes Porter Novelli and a large in-house department.

BATTLE CREEK, MI: Kellogg’s dramatically expanded its use of

external PR last week, adding Fleishman-Hillard to a PR army that

already includes Porter Novelli and a large in-house department.

The company, which has been trying to ramp up its marketing efforts in

the face of a stagnant cereal market, will likely spend millions of

dollars on PR next year, ...