A recent survey of journalists by Atlanta PR firm Arketi Group found news releases are used by 90% of business journalists as sources for story ideas.
However, as 54% of those same journalists say they also turn to bloggers, press releases must go beyond simple text and incorporate features like links, social media tags, images, and even video.
"We use two approaches to reach journalists," says Tom Becktold, SVP of marketing at Business Wire (BW). "One, we give journalists all the tools ...