Corporate PR departments have systems in place to get the most from their agency relationships.
Whether a company has one PR agency or a dozen, managing outside help requires commitment and regular communication. The ideal scenario is to get agencies in sync with in-house objectives and systems.
"[Agencies] need regular contact and clarity on goals," says LuJean Smith, senior director of PR at Siemens Medical Solutions, which chose Coyne PR as its AOR earlier this year. "Establish clear expectations, right down to ...