I was speaking with a top corporate communicator this week about how he and his company navigated a treacherous period recently, much of which was played out in the press.
He cited his long-term relationships with the media as a major factor in the company's ability to manage the issue. Those bonds had been forged over time, at the top levels of the communications team, as well as the C-suite.
Compare that with two examples from last week of media relationships ...