Contact management systems have evolved, but core capabilities are still essential.
Having made considerable inroads in getting PR agencies to toss out their Rolodexes and adopt external contact management solutions, leading PR software vendors have now set their sites on a new horizon: corporate communications departments.
"Most of the world's largest - as well as increasing numbers of midsize and smaller - agencies have moved to an automated platform for contact management," says Bill Wagner, CMO of Vocus. "But where we're seeing ...