STAMFORD, CONN: Keep America Beautiful, a nonprofit organization, aims to roll out a national prevention education campaign called Littering is Wrong Too, following a three-month pilot in Cincinnati that finished October 15.
Developed by Hill & Knowlton, the pilot campaign connected littering with other socially unacceptable behaviors such as “networking at a funeral” or “breaking up on Valentine's Day.” Through multimedia ads that encouraged consumers to visit a dedicated website www.LitteringisWrongToo.org, consumers could share their own “wrongs” through text, photo ...