NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.
The media company and travel search site underwent some internal changes in the months after it issued the $10,000-per month RFP in March. In May, Robert Birge joined as the company's first CMO in more than a year and Kellie Pelletier, Kayak.com's VP of communications, left the company.
“We are now in the process of reevaluating our PR needs,” Birge told PRWeek. “The RFP process got under way ...