CHESTERFIELD, MO: Fashion designer, manufacturer, and merchandiser Kellwood Company selected Kaplow PR as AOR for its XOXO and Zobha brands following an informal review involving three agencies.
Kaplow began managing the two accounts in December, working on traditional PR for modern fashion brand XOXO and PR and social media strategy for active wear brand Zobha. Kellwood is the master license holder of apparel for XOXO and the owner of Zobha, which it added to its family of brands in July 2010.
Doug ...