OAKLAND, CA: Kaiser Permanente selected GolinHarris for a six-figure AOR account to help the healthcare organization communicate the benefits of its operating model, database, and research to a wider audience.
The managed healthcare organization embarked upon an AOR search following an internal restructuring last year, according to Sybil Wartenberg, director of national media relations for Kaiser. Wartenberg expects Golin to help the company expand its online presence, its media relations outreach, and to forge strategic partnerships. In an attempt to diversify ...