WAYNE, NJ: Consumer electronics company JVC Americas has selected Definition Branding and Marketing to handle PR and social media for its consumer audio and video group.
The agency, which was approached by JVC directly, will promote the company's camcorders, home theater projectors, headphones, audio products, and audio and video accessories, said Daniel O'Connell, MD at Definition. He added that the firm will also promote JVC products that will be released at the end of 2012 or early next year.
JVC representatives were ...