Few can dispute that MySpace.com has become a cultural phenomenon. In just a few short years, the social network has become a networking place for millions of people around the world. Given that, it wasn't a surprise when marketers discovered the site as a way to reach that all-important 18-34 demographic.

These days, it is not uncommon for television shows and movies to have their own MySpace pages. Even celebrities have used their own MySpace pages to release statements about ...