JP Morgan Chase, concerned with customers' decimated confidence in the banking industry, are using messaging in ads to buoy confidence in Washington Mutual, which it recently acquired, reports The New York Times.
Chase is deflecting the bad buzz and branding questions with tongue-in-check headlines, like “We love Chase. And not just because they have a trillion dollars,” and more direct tags, like “WaMu & Chase. Safe & secure.”
The ads successfully steadied the flow of deposits from WaMu, Thomas Kelly, a spokesman for ...