Name: Stuart Elliott

Title: Reporter

Outlet: The New York Times

Preferred contact method: stuarte@nytimes.com

 

Stuart Elliott has been covering advertising and marketing at The New York Times since 1991. He talks to Alexandra Bruell about the evolving role of PR in the marketing industry and a shift in the Times' criteria for covering a campaign.

 

PRWeek: How has the integration of different types of marketing impacted your coverage?


Elliott: Everything we do now is so different because we used to say ...