As tech columnist for one of the nation's most prestigious business publications, Stephen Wildstrom gets a lot of pitches. And he's seen enough bad ones to recommend that PR pros check out his personal website (www.wildstrom.com/steve) before contacting him. Here he talks about what it takes to get into his column.
PRWeek: What sets your Technology & You column apart from the work of writers like Walt Mossberg and Stephen Manes?
Stephen Wildstrom: First off, Walt and Steve are both friends; ...