McLaughlin oversees Fitness' 15-plus pages of nutrition, food, and weight-loss editorial each month. As diet and nutrition editor, she also serves as a public face for the magazine, often appearing on TV. Last month, she picked up the 2003 Media Excellence Award at the American Dietetic Association's annual conference.
PRWeek: How far in advance do you like to be pitched?
McLaughlin: Fitness runs on a three-month lead time, so it's important for PR people to keep us abreast that far in ...