Name: Ben Popken
Title: Co-executive editor
Outlet: The Consumerist
Preferred e-mail address: email@example.com; Twitter: www.twitter.com/bpopken
Web site: www.consumerist.com
Ben Popken saw The Consumerist ads a few years ago, and took swipes at them on his blog. After some witty e-mails with its management, he was hired as site editor. He talks with Frank Washkuch about the blog's tone, its content, and the sources of his ideas.
The Consumerist has a different take than most consumer outlets. How would you de-scribe its ...