Name: Ann Shoket
Title: Editor-in-chief
Outlet: Seventeen
Preferred e-mail address: ashoket@hearst.com
Website: www.seventeen.com
Seventeen editor-in-chief Ann Shoket talks to Bernadette Casey about keeping up with today's teens and the need for a holistic approach to maintain the brand's relevance
Most adults struggle to understand teens' likes and dislikes. How do you do it with millions?
Girls send us all their thoughts all the time. We get thousands of e-mails, Facebook posts, and Twitter ...