Seth Stevenson writes Slate's Ad Report Card column, in which he humorously depicts advertisements down to their minute details and then grades them. Thus far, he has only written about TV ads, but Stevenson says he would branch out to other media if a worthy candidate emerges.

PRWeek: Do you receive complaints from corporations and/or ad agencies whose ads you give low grades? Seth Stevenson: I've never gotten any outright complaints from a company or agency. I've had a few that ...