Company: Jones New York
Campaign: Empower Your Confidence
Agency mix: AR Media (print creative), HL Group (PR and lead agency), MPG (media planning)
In-house team: Stacy Lastrina, CMO; Amy Rapawy, SVP, marketing; Shirley Imig, senior director, events; Jolene Zupnik, senior manager, marketing; Stephanie McInerney, assistant manager, marketing; Alexandra Gootkin, assistant manager, events
Jones New York is boosting its Empower Your Confidence campaign, which began in 2010, by adding real women and ...