[‘07 rank - #5]
IBM might have produced a number of esteemed PR pros now leading communications at other blue-chip companies, but Jon Iwata is the one most likely to push the profession forward. Already powerful in his previous role as SVP of communications, Iwata was promoted to run marketing in July 2008, a rarity for a PR lifer at a Fortune 50. He is responsible for IBM's global marcomms function and co-leads its corporate citizenship organization, reporting to CEO and ...