Power can be an ephemeral thing and the task of choosing the 50 communicators who wield the most of this elusive quality for our annual Power List is one that inevitably leads to intense debate inside and outside of PRWeek Towers.
The definition of what power means differs from individual to individual. It can be exerted in many different ways: from the vista of an in-house communicator at a large corporation, the boss of a top 10 PR agency, ...