SANTA CLARA, CA: Professional hair-care brand Joico has hired Allison & Partners as AOR for consumer PR. The selection followed a competitive review.
Allison & Partners will manage the account from New York, where its beauty practice is based. The scope of work includes media relations, social media, digital campaigns, product launches, consumer activations, events, partnerships, and sponsorships.
The company selected Allison & Partners for its consumer PR experience, as well as the firm's size and the creativity of its employees, ...