ITHACA, NY: The Johnson School at Cornell University named Coyne PR its AOR, focusing on raising the graduate business school's brand awareness.
Coyne is targeting its effort to groups including potential students, corporate recruiters, and alumni via media outreach focusing on national financial media, said Kevin Lamb, VP at Coyne.
“We are really focusing on emphasizing curriculum, research, and the departments [at the Johnson School],” he added.
Although media outreach is Coyne's priority, the agency is also conducting internal communications and Web-based ...