John Deere takes 'Project Can Do' to Facebook

OLATHE, KS: John Deere's agriculture and turf division has launched a Facebook component for its “Project Can Do” CSR initiative.

“Project Can Do” is a cause marketing effort supporting the launch of John Deere's S-Series combine line.

The company has donated more than 300,000 cans of food, which it will use to construct a 60-foot-wide, 16-foot tall sculpture of the S-690 combine. It will put the model on display from mid-November to mid-December at the John Deere Pavilion in Moline, ...