In his three years at Business Roundtable, an association of CEOs from leading US companies, Joe Crea has led the communications transformation from a traditional top-down approach to one that uses social media to reach stakeholders. As well as driving its digital presence, Crea also launched its first online ad campaign. He also contributed to a media plan that established Business Roundtable as a leading voice in the healthcare debate. A former journalist, Crea keeps his reporting expertise in check ...