Client
Jockey (Kenosha, WI)
PR agency
Cone Communications (Boston)
Campaign
The Jockey $1 Million "Super" Challenge
Duration
December 2011-January 2012
Budget
About $200,000

Jockey hit the jackpot when it signed a spokesperson deal with then-Denver Broncos rookie quarterback Tim Tebow in July 2010.

By late 2011, Tebow was starting quarterback and drawing enormous public attention for his success, his unconventional playing style, and his ...