NEW YORK: Crisis management preparedness is the biggest success factor for global CCOs, according to a study from Weber Shandwick and executive search firm Spencer Stuart.
Sixty-five percent of CCOs named crisis management as the most important skill needed for their jobs, nearly double the number of respondents who said so when the survey debuted in 2007. About 70% of communications leaders reported facing a threat to corporate reputation in the past two years.
The increased attention to crisis preparedness ...