LOS ANGELES: Boutique shop JMPR has won the Black & Decker Hardware and Home Improvement business after a competitive pitch that involved more than a dozen agencies.
Valued in the six figures annually, the account encompasses B&D brands including Price Pfister, Kwikset, and Weiser Lock.
The account focuses on national media relations, "not only to the vertical press, but also the lifestyle press, home remodeling press, and general consumer press," said JMPR principal Joe Molina. The work also includes trade show ...