: Johnson & Johnson
Campaign: Join the Surge Agency mix:
J3, DDB, Rpr, Tribal DDB
Lead agency: J3 In-house team:
Lee Meyers, product director; Joy-Lee Pasqualoni, PR manager, beauty care; Dave Crutchfield, group product director; Rick Ely, product director; William Collins, assistant product director
In July, Johnson & Johnson's Clean & Clear brand launched its new Morning Burst Surge to encourage sales and boost the brand's "cool factor" among teens.
The team developed an integrated back-to-school ...