Though many facts are on its side, likely comms fallout is on J&J's mind as it sues the Red Cross
Wandering into pitched battle against one of the most historically respected nonprofits on the planet might not be a corporate communications strategy recommended by most PR advisors. But Johnson & Johnson went ahead with the plan anyway - presumably because business concerns outweighed PR concerns - and filed suit against the American Red Cross for using its iconic red-cross logo in ...