With its reasonable ticket prices, dozens of free TV channels, and an "everyone sits in business class" mentality, JetBlue has been the darling of the turbulent airline industry for years.

But that pro-consumer image came crashing down over a period of three days earlier this month when a not-so-severe ice storm in the Northeast caused the airline to strand thousands of travelers. For one reason or another, it was JetBlue that froze worst in the face of this relatively minor adversity. ...