FOREST HILLS, NY: JetBlue Airways selected MWW Group as its international crisis communications agency after a review underway since December.
MWW will oversee the international airline's communications for any kind of catastrophic event, as well as provide media training to executives and general managers of airports, said Todd Burke, JetBlue VP of corporate communications, who declined to disclose the budget.
“Our goal is to have them trained and prepared as possible in dealing with media," Burke said. 'It's an investment, which ...