CLEARWATER, FL: JetAmerica is in the midst of a three-pronged PR campaign to support the launch of the new air carrier this summer.

The company began the campaign in late May when a flurry of stories appeared about the new company, including a May 26 exclusive with the AP. It also held a press conference on May 27. JetAmerica is an "indirect air carrier," because the company is not an official airline and subcontracts its airplanes.

"The objective of the ...