It's everywhere. Watch TV, read a magazine, or even wait for a bus, and you'll likely see the new AT&T logo.

Karen Jennings, senior EVP of HR and communications at AT&T, is one of the people responsible for making sure the logo and rebranding campaign of one of the world's largest telecommunications providers becomes ubiquitous.

Jennings says the rebranding effort and logo need to be everywhere in order for AT&T to drive home its "Your World. Delivered" promise to customers. ...