Clients: Japan External Trade Organization (New York) and Japan Sake and Shochu Makers Association (Tokyo)
PR agency: Colangelo & Partners Public Relations (New York)
Campaign: Experience Shochu
Duration: February 2012
The Japan External Trade Organization and Japan Sake and Shochu Makers Association were looking to introduce Americans to shochu, a Japanese distilled beverage popular in Japan, but little known outside that country.
"The goal was ...