MAHWAH, NJ: Jaguar Land Rover will boost the consumer outreach and social media components of its global “Feel Alive” initiative at the annual South by Southwest music and film festival next week.
The company will film “through leaders and celebrities” in the backseat of a Jaguar XJL telling stories about when they feel most alive at the festival, said Leah Watkins-Hall, manager of corporate, brand, and interactive communications at Jaguar. Some celebrities may also give an impromptu performance, she said. ...