SANTA ROSA, CA: Jackson Family Wines has launched a corporate PR initiative around the implementation of a new water recycling technology. The company, which recently began a large-scale rollout of the technology at its wineries, aims to position itself as a leader in introducing the wine industry to winery water recycling and energy-use reduction.
It is targeting distributers, retailers, and consumers with its message, and plans to eventually reach out to other wineries as well.
Though it's not the company's first CSR effort, the initiative will ...