Client: Jack Link's Beef Jerky (Minong, WS)
PR agency: and Carmichael Lynch Spong (Minneapolis, MN)
Time frame: April 2009 – present
Campaign: Living Sasquatch
Budget: $50,000 (PR fee)
Sasquatch is the brand icon for Jack Link's Beef Jerky. Jeff LeFever, director of marketing at Jack Link's, explains that the “Messin' with Sasquatch” ad campaign (created by Carmichael Lynch and debuted in 2006) has made the character “wildly popular” with consumers. The company aims to continually extend the character's popularity and ...