Company: JA Apparel Corp.
Campaign: JOE Joseph Abboud partners with NBA
PR Team: Internal and HWPR (New York)
Launch: May 18
Budget: Undisclosed
Objective
Last year, JA Apparel's high-end Joseph Abboud line became NBA coaches' official clothier, so the company was looking for ways to expand on that success, explained Trudy Larson, VP of marketing and PR at JA Apparel. It decided on a multiyear partnership with the National Basketball Association (NBA) to promote its new JOE Joseph Abboud line for JCPenney, which ...