NEW YORK: The Italian Trade Commission (ITC) partnered with Hearst Magazines for its new marketing campaign, “If you speak fashion, you speak Italian,” which targets independent fashion retailers in the US. The initiative, part of ITC's third annual “Made in Italy” campaign, aims to communicate a message of value and quality for mid- to upper-priced goods through retailer events in Italy, collaborative PR activities with US retailers, online promotion, and an ad campaign in Hearst publications.
“We put public money ...