The iPhone hype, one of the wonders of recent marketing and PR, is subsiding a bit. It will subside more, soon enough, as reality intrudes on the dreams.
It's incredible, nonetheless, to see how a clever company can turn normally skeptical media people, not to mention consumers, into marketing volunteers. That feat is all the more amazing given that they helped hype a product as flawed in some ways as the iPhone.
Credit this partly to the Steve Jobs effect. Apple's Svengali-like ...